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Flexible management of data is crucial in the current era, where data is a vital component of analytics, marketing, consumer outreach, and other aspects that impact the business processes. It lets businesses adapt to changes and meet demands of their business by avoiding outdated data infrastructures which could hinder growth.

Data management is the process of acquiring and storing data in a way that allows it to be useful to an organization’s analytical tools, such as AI and ML. Data management involves techniques that ensure consistent, high-quality data across different platforms and datasets. This includes master data (MDM) which is the process of centralizing data domains to maintain security, consistency and efficiency.

Traditionally, businesses have structured their data by using warehouses and lakes. However, many have discovered that these structures aren’t ideal and can limit their ability to adapt and change according to changing business needs. This can lead them to fall behind their competitors who are better equipped to take advantage new opportunities and avoid risks.

By adopting a flexible architecture like the one offered by MarkLogic organizations can enhance the management of data. This kind of flexible architecture lets them create a database of data assets, and then query their contents with user-defined views, enabling users to access data in a meaningful manner. MarkLogic’s flexible data structure allows companies to store any kind of data without being limited by hierarchical schemas.

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